Acacia

Personal Project

THE BRIEF

Acacia, a budding cosmetics brand, aimed to disrupt the industry by offering elegant yet affordable products catering to young women seeking a "clean girl" aesthetic. Acacia requires a comprehensive brand identity encompassing visual and verbal elements that conveyed sophistication, affordability, and youthfulness. Key deliverables included logo design, packaging design, social media assets, a brand style guide, and copywriting guidelines.

Who is acacia?

Acacia's seeks to encourage young women to embrace their natural beauty while maintaining affordability and simplicity. Acacia hopes to redefine beauty standards by offering clean and accessible cosmetics that celebrate individuality and self-expression.

tell me about the branding.

Acacia uses a palette of soft, but lively pastels and clean lines, evoking a sense of sophistication and freshness. The imagery should feature confident and diverse young women embracing their natural beauty with a touch of Acacia's products. The verbal identity should reflect a youthful and informal tone while maintaining an air of elegance and energy. Overall, the design should communicate affordability, quality, and empowerment, embodying the essence of Acacia's brand ethos.

very fun!
Let's get
started.

development

logo icon

wordmark

social media

packaging & mockups

1/7

landing page

Brand style

guide

In adherence to logo guidelines, it's imperative to maintain sufficient clearance around the logo's elements, ensuring that no components encroach upon the 'x' clearance. Additionally, while the flower icon atop the 'i' remains within brand colors, the rest of the logo can adapt to black or white, as dictated by contrast and the surrounding design or product palette.

Choose your photograph.

Apply a colour mask in one of the brand colours. You can do this by layering the colour over and setting this layer to multiply. Adjust the opacity to your liking.

Add your text. Ensure your text is centered and leave room on either side of your text, as pictured above.

Social Media
elements

Copywriting
guidelines

Tone and Voice:
- Acacia's tone is youthful, informal, and conversational, yet maintains an air of elegance and sophistication.
- Use inclusive language that resonates with our diverse audience of young women.
- Inject energy and positivity into all communications, reflecting the brand's vibrant personality.
Clarity and Simplicity:
- Keep messaging clear, concise, and easy to understand.
- Avoid jargon or overly technical language.
- Use straightforward sentences and avoid unnecessary complexity.
Empowerment and Confidence:
- Empower our audience by celebrating individuality and self-expression.
- Highlight the transformative power of our products in enhancing confidence and radiance.
- Encourage readers to embrace their natural beauty and feel empowered in their skin.
Affordability and Accessibility:
- Communicate the value and affordability of our products without compromising on quality.
- Emphasize that luxury and elegance can be attainable for everyone.
- Avoid language that may alienate budget-conscious consumers.
Consistency and Brand Identity:
- Maintain consistency in messaging across all channels and platforms.
- Ensure alignment with Acacia's brand mission, values, and visual identity.
- Use brand-specific terminology and key messaging pillars to reinforce brand identity and recognition.