Dreamy Scoopzzz
Personal Project
THE BRIEF
Create a brand for Dreamy Scoopzzz, a CBD-infused ice cream brand, that embodies relaxation and indulgence. Dreamy Scoopzzz requires packaging design, social media content, promotional materials, visual identity, and packaging mockups.
Who is Dreamy Scoopzzz?
Dreamy Scoopzzz's mission is to provide a moment of calm in busy lives, promoting self-care and indulgence while prioritizing quality ingredients and sustainable practices. The vision is to be a trusted companion for consumers seeking relaxation and enjoyment through delicious treats.
The visual design of Dreamy Scoopzzz, featuring soft color palettes, dreamy illustrations, and serene imagery, works harmoniously with the brand's tone of voice, which is relaxed, comforting, and indulgent. The use of calming elements such as moons, closed eyes, and tranquil landscapes reinforces the brand's promise of relaxation and bliss with every scoop.
okay. Let's jump in.
tell me about the branding.
development
logo icon
wordmark
social media
packaging illustration*
*Not including Nutrition label
packaging & mockups
advertisements
colour palette &
typefaces
Branding and Launch Sugestions
To ensure a successful brand launch, the client can leverage the developed brand identity of Dreamy Scoopzzz in various ways:
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Consistent Branding: Implement the brand identity across all touchpoints, including packaging, social media, and promotional materials, to create a cohesive brand experience for consumers. Remember; soothing colour palette(s), illustrative packaging, comforting tone of voice, and to the point messaging.
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Strategic Marketing Campaigns: Develop targeted marketing campaigns that highlight the unique selling points of Dreamy Scoopzzz, such as its CBD-infused formula and indulgent flavors. Use fun illustrations and informative campaigns to capture the attention of potential customers and drive interest in the brand.
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Launch Events and Sampling Programs: Host launch events or pop-up shops to introduce Dreamy Scoopzzz to consumers in a memorable way. Offer samples of the product to allow people to experience the delicious flavors and relaxing effects firsthand, generating word-of-mouth buzz and fostering brand advocacy.
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Customer Education: Educate consumers about the benefits of CBD-infused products and how Dreamy Scoopzzz can enhance their relaxation and well-being. Provide informative content on the website, social media channels, and packaging to address any questions or concerns and build trust with consumers.
By leveraging the developed brand identity of Dreamy Scoopzzz and implementing strategic marketing tactics, the client can create a successful brand launch that establishes Dreamy Scoopzzz as a go-to destination for indulgent and relaxing ice cream experiences.