top of page

the boroughs

Personal Project

THE BRIEF

To promote the unique charm, history, and diversity of Toronto's neighborhoods, including The Bluffs, Crescent Town, The Beaches, The Danforth, Regent Park, and Oakwood Village, through various marketing materials.

Target audience

Residents of Toronto, tourists, and individuals interested in exploring the diverse neighborhoods of the city.

  1. Poster Designs:

    • One poster per neighborhood showcasing its distinctive features, landmarks, and activities.

  2. Totebag Designs:

    • Unique totebag design for each neighborhood, incorporating iconic symbols and elements that represent the area's identity.

  3. Social Media Posts:

    • One social media post per neighborhood providing a brief history and highlighting key attractions or events. Posts should engage the audience and encourage exploration.

  4. Sticker Designs:

    • Eye-catching sticker design for each neighborhood, featuring iconic landmarks or symbols that capture the essence of the area.

  5. Mural Mockups:

    • Three mural mockups showcasing potential designs for public spaces within each neighborhood. The murals should reflect the community's identity and spirit.

deliverables

social media
example post

CITYOFTO SOCIAL.png

Social media
descriptions
& mOCKUPS

Neighborhood poster cards

tote designs
& Stickers

outdoor
mockups
 

melissalogolarge.png

Melissa Ford | Design & Illustration

bottom of page