zing& zest
Personal Project
THE BRIEF
Zing & Zest, a pioneering spice brand dedicated to infusing culinary adventures with bold flavors, requires several key deliverables that will be crucial to establishing and expanding their market presence. Firstly, captivating packaging designs are essential to showcase the brand's personality and highlight the vibrant spice blends. A distinctive logo will serve as the visual cornerstone of Zing & Zest, embodying its commitment to quality and innovation. A comprehensive brand style guide will ensure consistency across all touchpoints, from packaging to digital platforms. Additionally, diverse marketing collateral, including social media graphics and recipe cards, will be required to further amplify Zing & Zest's mission to inspire creativity and elevate cooking experiences worldwide.
Who is Zing & zest?
Zing & Zest is a dynamic spice brand that revolutionizes culinary experiences with carefully curated blends and single spices, infusing every dish with bold and vibrant flavors. With a mission to inspire culinary exploration and creativity, Zing & Zest brings excitement and zest to kitchens worldwide.
tell me about the branding.
Zing & Zest's branding embodies vibrancy, creativity, and authenticity. Vibrant colors combined with bold typography and illustrative elements will create a playful yet sophisticated aesthetic that reflects our brand's personality. The use of vibrant imagery showcasing the beauty of spices and culinary creations will evoke a sense of excitement and inspire culinary exploration.
sounds spicy!
Let's get
cooking.
development
logo icon
wordmark
social media
packaging & mockups
recipe book
mock-up
recipe Cards
Brand style
guidelines
In adherence to logo guidelines, it's imperative to maintain sufficient clearance around the logo's elements, ensuring that no components encroach upon the 'x' clearance. The logo can adapt to black or white, as dictated by contrast and the surrounding design or product palette.
